What is Music Marketing
Influencer Marketing

What is Music Marketing

You’re trying to find ways to get music heard? You’re not alone. Understanding what music marketing is all about is one step closer to efficiently marketing your music.

Instead of going for viral music marketing- which is a whole different challenge – learning how to market your music with social media marketing and embracing influencer marketing can be the wonder button you’re looking to hit.

So in this post, we will talk about what music marketing is all about and how you can use them to your benefit to make the best out of your next release.

What Is Music Marketing?

Generally, music marketing is quite basic in its ways, suitable for a standard framework within a planned timeline. The music PR companies used to focus on the only areas that featured music at the time – print, radio, and TV.

As a result of the lack of digital channels that covered music, these marketing groups were very limited in what they could offer for an artist and this is why the label artists were typically the only artists to succeed as they had the money and the experts behind them working with the projects.

With the advancement of technology, music marketing today can be done through social media, influencer marketing, gaming influencers, and on and on.

Quick Brief To The Term Music Marketing Strategy

Quite similar to any other marketing strategy – a music marketing strategy aims to build awareness, grow following, and/or increase sales for an artist or band.

Typically, a musician has several marketing strategies throughout his career due to the fact that music trends progress and since an artist doesn’t need to advertise each of his events or songs at the same time.

How Music marketing works

Many artists miss the mark when using modern technology and advertising opportunities – or, are on the wrong side of it.

Numerous business owners and companies get to pick up from what failed with the artists’ marketing strategies and improve upon the method to apply it to their own business. Basically, music is advertised in similar ways as anything else is – with online approaches like email, social media marketing, as well as with offline approaches like events (performances and tours) and word-of-mouth.

But then, obviously, it’s not the same as promoting a product that customers have an immediate and urgent need for, and music The fact is: people don’t have a prompt or continuous requirement for music. Music is effective in ways commonplace products (like hair shampoo or lotions) are not, due to the fact that it stimulates an emotional response. Yet there are more songs available than people might ever listen to.

Artists can create demand for their music. As they build awareness around their brand and music, they will start getting more invites to events, tours, live performances, and so on. Apart from that, it will help massively for an artist’s brand awareness building to decide to go as a volunteer in a charitable mission. 

When this is done right, many more people will want to listen to their music – or at least give them a shot – because of the social proof that will play a massive role in the brand image of the artist. Additionally, more media and marketing professionals are going to recognize and want to have a chat with them.

You may need clothes to keep you cozy and classy, you do not really need music in the exact same way. It’s not an urgent issue that needs to be solved. This is a challenge of music marketing many artists and labels have to face.


In most cases, music marketing is limited by the artist’s funds. Most artists when starting out don’t have a large budget to invest in their music marketing, thus, they rather go for ways that are completely free(or affordable).

This is why most beginning artists want to be “discovered” by an agency executive recruiter – once the agency gets after the artist, the artist has accessibility to the agency’s resources for marketing purposes.

Agencies are more than ready to offer these sources and set a marketing approach since a good approach equates to profits for the company. As technology advances, nonetheless, it is becoming cheaper and easier for artists to advertise their work on their own.

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