A few years ago, the influencer marketing industry was limited just to celebrities and a few famous blog owners. However, today, it looks like we’ve seen social media influencers climb, fills the market, and even get caught up in fraud.
If you’ve searched about influencer marketing or social media marketing in the past, you might have found contrasting information, with suggestions that vary from you should absolutely be using social media influencers or that they’re not needed for growth.
Influencer marketing strategies are harder to handle than ever as a brand, however, we’re here with this guide to simplify it all.
Keep reading this article to determine what influencer marketing is and if working with a creator marketplace is for you!
What is influencer marketing?
Influencer marketing works through spreading content through users with a big following on social media. At SYFT.GG, we collaborate with skilled content creators and influencers that have a devoted following and solid relationship with their audience.
Influencers are utilized as the bridge between your brand and their target market and work as a recommendation to claim that the brand is worth trusting as well as ‘having a look at’. It is important to find the right collection of influencers that have an appropriate audience and are a great fit for your brand, and will spread your message throughout numerous social channels; this allows the brand to connect to potential consumers who are present on these channels.
Obviously, you can most likely advertise directly on these channels, however, as algorithms adjust, competition increases, and users keep blocking out noise from ads, influencers are a fantastic way to get a great ROI.
There is a wide range of influencers, all throughout different networks, with different follower counts and different niche interests. From foods to gaming and health and fitness, they have different followings and online reputations. Making sure that you team up with influencers in a unique and authentic way is important for an effective campaign.
The benefits of influencer marketing
Influencer marketing is an effective way to improve your marketing strategy, reach goals, and even cut spending. Let’s talk about the benefits influencer marketing has to offer for your brand.
- Increasing brand awareness – 40% of marketers utilize influencer marketing to increase brand awareness, and this technique works wonders. Influencers share your brand’s story, objective, as well as value with their follower base. It instantly increases your awareness and presence online.
- Content strategy enrichment – Influencer marketing is a golden chance to spruce up your social media posts. You can repost the influencer’s content or urge their followers to create user-generated content (UGC), as 24% of brands do. You can also use influencer’s pictures for other marketing channels, such as targeted marketing. To avoid issues with copyright, make sure to include it in the initial agreement.
- Quality lead generation – 36% of brands utilize influencer marketing to generate leads. 72% of them think that this channel brings higher quality leads contrasted to other channels. Individuals usually feel more attached to the brands their favored influencer promotes. Better yet, some kinds of content, such as reviews, bring in warmer leads in the middle stages of the sales funnel.
- Cost-effectiveness – Various marketing channels call for regular influxes of cash from your budget. As an example, to promote your brand with search engine marketing (SEM), you have to top up your account on the marketing platform. Or else, your ads vanish from the search engine results page.
A well-thought-out influencer marketing strategy can drive much better results for lower charges or perhaps allow you to barter in the future. Another note on influencer marketing effectiveness:
On average, brands make $5.20 for each $1 invested in this channel. Influencer marketing can add to your business by helping you to expand brand awareness and online presence, along with lead generation. Depending upon your goals, you can choose different kinds of influencer marketing strategies that fit your brand best.