TikTok influencer marketplace is one of the fastest-growing platforms today. Together with Instagram, they are the suggested choices as an influencer marketplace.
TikTok is readily available in over 150 countries, with over 1 billion customers, and has roughly 60 million users in the United States alone (see a full list of TikTok statistics here). If your brand’s target market includes the ages of 13 and 30, you should start using the TikTok creator marketplace and get in touch with the best TikTok creators.
The main kinds of videos shared include dancing, lip-syncing, challenges, tutorials, influencer collaborations, and a lot more. The app has fascinating features like video editing tools, aesthetic effects, live streaming, reactions, duet options, and social sharing.
TikTok influencer marketplace works because of its huge visibility worldwide, in over 150 markets, and in 75 different languages.
What is the TikTok marketplace all about?
The TCM(TikTok creator marketplace) is a platform that is dedicated to influencer marketing. This creator marketplace allows creators and brands to connect and work together through brand deals and partnerships.
Some of the benefits of signing up are the opportunity to get help from the TikTok team itself as well as the tools and tips on becoming one of the TikTok influencers.
This likewise avoids the need to utilize third-party platforms as the app is in charge of this platform itself. On top of that, since TikTok owns the Creator Marketplace, the info shared is always authenticated and up-to-date.
How can you sign up with the TikTok the Creator Marketplace?
In order to be eligible, you need to be 18 years or older and have a creator account.
After you send the application, TikTok will closely assess it and will send out the outcomes. Once they accept you, the brands can access your account, metrics, and demographics.
What is TikTok’s new analytics tool all about?
The brand-new data points will make it much easier to gauge the feedback rates for your TikTok campaigns, offering you extra knowledge of how your target market is responding, and what you need to optimize to boost efficiency.
It’s a great concept for TikTok to regulate this information themselves, instead of enabling third-party analytics tools ahead and take the lead. This way, TikTok can keep users locked into their platform, using their data – which, since it’s coming directly from the system, must be extra precise, and must help drive better results.
However, much probably concerns will remain over how TikTok collects and utilizes user data, but if you are aiming to use the platform for your campaigns, this could be an extremely helpful tool.
Why leverage the TikTok influencer marketplace?
Here are just a few of the many reasons you need to take advantage of the TikTok creator marketplace:
On TikTok, brands can become a part of the community and discussion. Brands that showcase their creativity and take risks on the platform are often accepted and celebrated.
TikTok has experienced huge user growth over the last few months and is expected to keep expanding in 2021. The approximated number of users in July 2020 is more than 689 million around the world, and it is expected to reach over 1.2 billion monthly active users in 2021.
A big part (47%) of TikTok’s U.S. audience is between 10 and 29 years of age, which covers parts of both the millennial and Gen Z generations. In fact, it is already among the most popular apps for Gen Z.
TikTok’s average engagement rate was nearly 18% in the U.S. in 2020, although it can differ based upon geolocation and the total size of the influencer’s following.